My Role:

Lead Designer. I was responsible for end-to-end UX and architecture and coordinated all research, ideation, visual design, and prototyping activities.

Most Fun:

The transition to Profiles affected nearly every aspect of our product, which meant a lot of collaboration across teams I didn’t often get to work with. I got to work closely with a lot of really smart people who I had previously only known casually. Our workshops and ideation sessions were invigorating and led to a a strong sense of esprit de corps among us.

Biggest Challenge:

This project kicked off right as AT&T began their acquisition of TimeWarner, HBO’s parent company. This meant that we were undertaking this large and complex feature, right as our organization was being built up into its new form, without any formalized decision-making processes or even a product name or color-palette.

What I’d Do Differently:

I wish that I would have had the chance to really push the envelope of what the entry page could be. The standard array of profiles is efficient, but doesn’t take full advantage of the space available or facilitate getting straight to content in the way I think it could.